METHODS OF USING GENDER CHARACTERISTICS IN SOCIAL ADVERTISING CREATED IN UZBEK AND ENGLISH LANGUAGES

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Published: Dec 26, 2022
Keywords:
advertising, pragmatics, advertising discourse, locutionary act, perlocutionary act, advertising text.

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Bektoshev Otabek Kodiraliyevich
Doctor of Philosophy (PhD)in Philological Sciences, Kokand State Pedagogical Institute, Uzbekistan
Mahmudova Nigora Boyquzi qizi
2nd-Year Master's Student of Foreign Language and Literature, Kokand State Pedagogical Institute, Uzbekistan

Abstract

Based on the analysis and research factors of this research work, it can be said that advertising that attracts human attention and aims to influence him intensively requires constant change, because any means of influence become obsolete over time. As a result, it loses its previous attractiveness, attractive features, in a word, liveliness, as a result of which the persuasiveness of advertising weakens. It is worth noting that in social advertisements created in Uzbek and English languages, the text of the advertisement is important in the use of linguistic means, and it is characterized by the tendency to use linguistic means to the maximum extent.

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How to Cite
Bektoshev Otabek Kodiraliyevich, & Mahmudova Nigora Boyquzi qizi. (2022). METHODS OF USING GENDER CHARACTERISTICS IN SOCIAL ADVERTISING CREATED IN UZBEK AND ENGLISH LANGUAGES. Galaxy International Interdisciplinary Research Journal, 10(12), 1810–1814. Retrieved from https://internationaljournals.co.in/index.php/giirj/article/view/3344
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Vol. 10 No. 12 (2022): GIIRJ
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Articles
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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