REALIZATION OF VERBAL AND NON-VERBAL WORDS IN ADVERTISING TEXTS

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Published: Dec 24, 2022
Keywords:
advertising language, advertising language components, non-verbal component, advertising image.

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Bektoshev Otabek Kodiraliyevich
Doctor of Philosophy (PhD)in Philological Sciences, Kokand State Pedagogical Institute, Uzbekistan
Mamadaliev Hanifakhon Abdulkhamitovna
2nd-Year Master's Student of Foreign Language and Literature, Kokand State Pedagogical Institute, Uzbekistan

Abstract

The article analyzes the features of the non-verbal component of the language of advertising in the formation of an advertising image. The necessity of taking into account, when compiling an advertising message, each element of the language of advertising, not only the verbal component, but also the non-verbal one, is revealed, since all components of the advertising message influence the formation of the advertising image.

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How to Cite
Bektoshev Otabek Kodiraliyevich, & Mamadaliev Hanifakhon Abdulkhamitovna. (2022). REALIZATION OF VERBAL AND NON-VERBAL WORDS IN ADVERTISING TEXTS. Galaxy International Interdisciplinary Research Journal, 10(12), 1491–1495. Retrieved from https://internationaljournals.co.in/index.php/giirj/article/view/3286
Issue
Vol. 10 No. 12 (2022): GIIRJ
Section
Articles
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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