INNOVATIVE STRATEGIES FOR SUSTAINABLE TOURISM DEVELOPMENT IN MOROCCO
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Abstract
Tourism stands as one of Morocco's key economic pillars, driven by its diverse landscapes, a mix of mountains and beaches, and a rich cultural heritage. Despite its potential, the sector faces notable challenges.This analysis explores innovative strategies to foster sustainable tourism development in Morocco, a country celebrated for its natural beauty, cultural richness, and historical depth. It highlights the importance of a holistic approach that balances environmental, social, and economic considerations, focusing on initiatives and practices that ensure the long-term viability of the tourism sector.The study underscores the value of stakeholder collaboration, presenting successful examples of public-private partnerships that engage businesses, government bodies, and local communities. These partnerships aim to distribute tourism benefits equitably and promote regional growth.By addressing Morocco's unique challenges and opportunities, the research contributes to the broader conversation on sustainable tourism, offering actionable insights to build a more responsible and resilient industry.
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