THE RELATIONSHIP BETWEEN STRATEGIC PLANNING AND CRISIS MANAGEMENT-A CASE STUDY AT SOUTHERN TECHNICAL UNIVERSITY
Main Article Content
Abstract
This study aims to find out the relationship between the practice of strategic planning methods and crisis management at Southern Technical University. An explanatory sequential design was used, where unstructured interviews were conducted with experts and specialists to prepare a questionnaire, followed by structured interviews to interpret the results. A simple random sample was selected that targeted a group of employees at the upper and middle administrative levels. It amounted to 191 employees, and 181 valid questionnaires were retrieved for analysis. The data was analyzed using the (SPSS) program. The results showed a statistically significant effect of practicing strategic planning methods on crisis management among workers at these levels, and the level of practicing strategic planning methods was moderate. The field of business analysis ranked first in terms of the level of practicing strategic planning methods. The level of crisis management among workers was average, as the field of learning ranked first in terms of the level of crisis management. The study concluded that practicing strategic planning methods is important in enhancing the university's ability to manage crises effectively. It also recommended that the Southern Technical University focus on improving the level of strategic planning and crisis management practice among its employees. In the context of the recommendations, the study indicated the need to organize training programs for employees on how to practice strategic planning methods in crisis management, provide the necessary resources to improve the level of crisis management among employees, and conduct more studies on the impact of strategic planning methods on crisis management in various institutions.
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
Abd Al Hamed, M. (2020). The impact of practicing strategic planning methods in crisis management: an applied study on the Brega Oil Marketing Company in the city of Benghazi. (Master thesis), Benghazi University, Libya.
Abd AlMalek, H. (2019). Strategic planning and its implications for sports professionalism in the top professional football league clubs. (Phd thesis), Mohamed Boudiaf University, Algeria.
Abo Osba, a. (2017). Strategic planning competencies necessary for administrative leaders at Ibb University. (Master Thesis), Ibb University, Yamen.
Abu Fara, Y. (2018). Crisis Management. Palestine, Ibtikar Publishing House.
Agwa, A., & Farid, K. (2018). Public relations management between strategic management and crisis management. Egypt, Books World.
Amesh, S., & Nasri, S. (2020). Islamic rooting of strategic planning in economic institutions. Tabna Journal for Academic Scientific Studies. 3 (2), 11-33.
Batrash, H., & Masrof, F. (2020). Crisis management at Mohamed Boudiaf Hospital in light of the Corona pandemic. Journal of the Performance of Algerian Institutions. 9 (2), 57-74.
Coppola , D. (2015). Introduction to International Disaster Management. (3rd ed.), England, Butterworth-Heinemann.
Creswell, J. W., Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.) .Sage publications.
David, F. (2015). Strategic Management: Concepts and Cases. England, Pearson.
Deeb, S. (2014). The art of crisis management. Egypt, Alexandria Library.
Hasab Nabi, M. (2018). The role of strategic planning in developing human resources by applying it to the Islamic Solidarity Bank in the period from (2016-2017). (Master Thesis), International University of Africa, Sudan.
Hashlamon, A. (2023). Crisis Management in the Palestinian Cellular Communications Company ”Jawwal” and Strategies for Dealing With them from the Point of View of its Employees. (Master Thesis), Hebron University, Palestine.
House of University Education. (2014). Self and crisis management .House of University Education.
Jabari, R. (2017). Crisis Management in the West Bank PRCS from the Perspective of the Supervisory Staff. (Master thesis), Hebron University, Palestine.
Karaki, I. (2023). The Role of Major Companies in Hebron Governorate in Crisis Management: The Covied-19 Crisis as a Model. (Master thesis), Hebron University, Palestine.
Karkhi, M. (2014). Results-based strategic planning. Qatar, Al Rayyan Publishing and Distribution Press.
Lami, G., & Isawi, K. (2015). Crisis management, foundations and applications. Jordan, Dar Al- Mawdhiyya for Publishing and Distribution.
Maghdid, R. S., Othman, B. A., & Omer, A. K. (2022). From crisis to crisis management; causes and impacts of crises in the public sector. Polytechnic Journal of Humanities and Social Sciences, 3(1), 65-74.
Manasra, A. (2019). The Reality of Strategic Planning in Nonprofit Organizations in Hebron Governorate. (Master Thesis), Hebron University, Palestine.
Marzouq, F. (2020). Using strategic planning methods in public education in Egypt, a future vision. Journal of the Faculty of Educational Sciences at Cairo University,4 (1), 76-154.
Masharqa, H. (2022). The Reality of Strategic Planning Practice in Jordanian Universities: Yarmouk University as a Case Study. (Master Thesis), Jordan, Yarmok University.
Moshref, A., & Towej, H. (2017). Requirements and obstacles to applying strategic planning in government departments, an applied study in the Najaf Governorate Office. Al-Ghari Journal of Economic and Administrative Sciences,14 (2), 87-110.
Mutiri, F. (2021). The Effect of Using the Strategic Planning methods on the Crises' Management in the Islamic Kuwaiti banking Sector. (Master thsis), Middle East University, Jordan.
Nieroukh, S. (2020). The degree of school crisis management practice among government school principals in the Hebron Governorate. (Master thesis), Hebron University, Palestine.
Qaralah, A. (2015). The impact of strategic planning on crisis management: an applied study on the Jordanian Meteorological Department. Red Sea Journal,2015 (8) 43-62.
Salem, A. (2015). Crisis management and strategic planning. Egypt, Arab Knowledge Bureau.
Wheelen, T., Hunger , J., Hoffman , A., & Bamford , C. (2017). Strategic Management and Business Policy: Globalization, Innovation and Sustainability. England, Pearson.