BUSINESS DISCOURSE AND SOCIOPRAGMATIC ANALYSIS
DOI:
https://doi.org/10.17605/Keywords:
Sociopragmatics, face, relationship, positive face, negative face, off-record, pragmatics.Abstract
In any business conversation either it is negotiation or a small talk it always based on its purposes. Any small change in the tone or a phrase may just scare the partner. It can create a chaos in the business world. Imagine if Elon Musk says that Gucci is not his favourite perfume. The stock exchange for Gucci is going to decline and the market goes upside down. That is why the behaviour and manner in the business world is essential. They all show the social relationship between participants. As we all know sociopragmatics is the branch of pragmatics which studies how social factors (for example status, gender, cultural background, power distance) indicate what is appropriate to say, to whom and what situation (Leech, 1983. Thomas, 1995).
References
1. Penelope Brown and Stefen Levinson Politeness 1987
2. Defining Power Distance (Hofstede, 2001)
