PRAGMATONYMS AND BRAND ELEMENTS REPRESENTING BRAND NAMES

Authors

  • Sabo Akhmadalieva Murodovna
  • Shavkatova Navruza Zoirjonovna Doctorate Student Kokand Pedagogical Institute

Keywords:

Pragmatonyms, brand name, alliteration, rhyme, syllable repetition, brand identity, brand values, brand mythology, brand positioning .

Abstract

The article talks about how today the brand names has become a broad concept that includes several elements.

References

Width. wikipedia. Org.

Podolskaya N. V. Dictionary of Russian onomastic terms. M., 1978.

Jackendoff, R.S. (1983). Semantics and Cognition. Cambridge. Mass: MIT Press

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Published

2024-03-16

Issue

Vol. 12 No. 3 (2024): GIIRJ

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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