LEXICAL-SEMANTIC PROPERTIES OF PRAGMATONYMS
Keywords:
Pragmatonyms, brand name, alliteration, rhyme, syllable repetition, brand identity, brand values, brand mythology, brand positioning .Abstract
The article talks about the relationship between ergonym and pragmatonyms
References
Width. wikipedia. Org.
Podolskaya N. V. Dictionary of Russian onomastic terms. M., 1978.
Jackendoff, R.S. (1983). Semantics and Cognition. Cambridge. Mass: MIT Press.
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Published
2024-03-16
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