SPIRITUAL AND MORAL FORM OF AN ENTREPRENEUR: SOCIAL AND PHILOSOPHICAL ANALYSIS
DOI:
https://doi.org/10.17605/Keywords:
Entrepreneur, moral-ethical image, socio-philosophical analysis, business ethics, social responsibility, trust capital, stakeholders, integrity, conscience, legitimacy.Abstract
This article analyzes the moral and ethical image of the entrepreneur from a socio-philosophical perspective. The relevance of the study lies in the fact that in a market economy entrepreneurial activity cannot be reduced to profit-seeking alone, but is deeply connected with social trust, responsibility, justice, integrity, and moral legitimacy. The purpose of the article is to conceptualize the entrepreneur’s moral-ethical profile not as a simple set of personal virtues, but as an integrative socio-philosophical construct formed at the intersection of economic action, legal norms, stakeholder relations, social responsibility, and cultural values. The study applies hermeneutic, axiological, comparative-analytical, institutional, and stakeholder approaches. As a result, the article proposes a five-component model of the entrepreneur’s moral-ethical image: axiological integrity, legally responsible conduct, justice toward stakeholders, social usefulness, and reflective self-limitation. The article concludes that the entrepreneur’s moral-ethical image is not an ornamental addition to business, but an ontological and functional condition of its legitimacy, sustainability, and public credibility.
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