HASHTAG FUNCTIONS AND PRAGMATIC FEATURES IN RUSSIAN SOCIAL MEDIA COMMUNICATION
DOI:
https://doi.org/10.17605/Keywords:
Internet communication, hashtag, Russian language, social media, pragmatics, word formation, computer-mediated discourse, neologism, Anglicism, polycode text, microblogging.Abstract
The paper examines hashtags as multifunctional linguistic units in Russian-language social media. Drawing on 1,247 hashtag tokens from VKontakte, Telegram and Instagram collected during 2023 and early 2024, the study identifies five pragmatic functions and four word-formation patterns. Hybrid Cyrillic-Latin hashtags account for 31.2% of the sample, while ironic-evaluative tags dominate political and lifestyle topics. A metacommentary function not previously isolated in Russophone descriptions is proposed.
References
1. Baron N. S. Always on: Language in an online and mobile world. – Oxford University Press, 2010.
2. Crystal D. Internet linguistics: A student guide. – Routledge, 2011.
3. Горошко Е. И. Современная интернет-коммуникация: структура и основные параметры //Интернет-коммуникация как новая речевая формация/ТН Колокольцева, ОВ Лутовинова (ред.). – 2012. – С. 9-52.
4. Herring S. C. Computer‐mediated discourse //The handbook of discourse analysis. – 2005. – С. 612-634.
5. Landis J. R., Koch G. G. The measurement of observer agreement for categorical data //biometrics. – 1977. – С. 159-174.
6. Page R. The linguistics of self-branding and micro-celebrity in Twitter: The role of hashtags //Discourse & communication. – 2012. – Т. 6. – №. 2. – С. 181-201.
7. Zappavigna M. Discourse of Twitter and social media. – 2012.
