ADVERTISING AND ITS TYPES (COMPARING THE GERMAN AND UZBEK LANGUAGES)

Authors

  • Yigitalieva Zilola Muratovna f.f.f.d (PhD)
  • Iminova Gulshod Alisher kizi Master Student of the 2nd Course of the Direction of the German Language of Ferghana State University

Keywords:

advertising text, composition block, title, main text, phrase, slogan, reference information.

Abstract

This article is devoted to the study of advertising text. Various approaches to the classification and definition of the main and secondary components are considered and systematized.

References

Virchenko, M. A. Linguistic features of German advertising texts / M. A. // Young scientist. - 2016. - No. 11 (115). - S. 1669-1672. - url:

Devkin V. D. German colloquial speech. Syntax and vocabulary. - M.: International relations, 1979. - 257 p.

Ivanova K. A. Copywriting: the secrets of compiling advertising and PR texts. - St. Petersburg : Peter, 2015. - 144 p.

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Published

2022-10-28

Issue

Vol. 10 No. 10 (2022): GIIRJ

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.