DEVELOPING BUSINESS MODELS USING THE BUSINESS MODEL CANVAS (BMC) BASED ON DEPENDENCIES AND INTERCONNECTIONS

Authors

  • Dr. Wangchuk Chungyalpa Assistant Prof. (Sl. Gd), Department of Management SRM University Sikkim, 5th Mile, Tadong, Gangtok, Sikkim, 737102

Keywords:

element dependencies, Business model, Business Model Canvas

Abstract

The paper proposes an alternate developmental sequence of business model elements, using the Business Model Canvas (BMC) and the Business Model Ontology (BMO), based on two types of relationships between business model elements - dependencies and interconnections.

References

Cowan, A. (2016). The 20 Minute Business Plan: Business Model Canvas Made Easy. Cowan+. https://www.alexandercowan.com/business-model-canvas-templates/a

Kotler, P., Keller, K. (2012). Marketing Management (14 edt). New Jersey, USA, Prentice Hall

Osterwalder, A. (2015, Nov 18). Business Model Canvas [Video]. YouTube. https://www.youtube.com/watch?v=RpFiL-1TVLw

Osterwalder, A. (2004). The Business Model Ontology: A proposition in a design science approach. Université de Lausanne.

Osterwalder, A., Pigneur, & Yves (2010). Business Model Generation. A Handbook for Visionaries, Game Changers, and Challengers. New Delhi, India: Wiley India Pvt. Ltd.

Ulwick, A. W. (2002). Turn customer input into innovation. Harvard Business Review (January), 92–97.

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Published

2022-05-10

Issue

Vol. 10 No. 5 (2022): GIIRJ

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.