RESPONSIBLE TOURISM IN SOUTHEAST ASIA POST COVID-19 PANDEMIC USING NVIVO

Authors

  • Anak Agung Gde Satia Utama Accounting Department, Economics and Business Faculty, Universitas Airlangga, Indonesia
  • Aung Aung University of Chinese Academy of Sciences, Beijing; Kunming Institute of Botany, Chinese Academy of Sciences, Kunming, China; Myanmar Environmental Assessment Association, Yangon, Myanmar
  • Hazza Roshada Ramli Department of Agrotechnology & Bio-Industry, Politeknik Sandakan, Sabah, Malaysia.
  • Khairani Department of Tropical Biodiversity Conservation, IPB University, Bogor, Indonesia
  • Mia Bella R. Fresnido Central Bicol State University of Agriculture, Philippines
  • Rashid Ating Institute of Advanced Studies (IAS), Universiti Malaya, Kuala Lumpur, Malaysia

Abstract

The tourism industry is one of the sectors impacted by the COVID-19 pandemic, which has caused a massive loss of income and unemployment worldwide. The pandemic has exacerbated the existing sustainability challenges of the tourism industry, challenges that are being addressed through responsible tourism. In this study, the authors examined and discussed responsible tourism based on literature, interviews, and blogs by using NVIVO software. The study identified several emerging themes from the software analysis based on eight interviews and three blog reviews. As a result, to practice responsible tourism requires the participation of all parties involved in the supply chain, including investors, institutions, governments, tour operators, local communities, and destination management organizations (DMOs) and the tourists themselves.

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Published

2023-02-02

Issue

Vol. 11 No. 2 (2023): GIIRJ

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.