STUDY ON CONSUMER PREFERENCE TOWARDS AMWAY PRODUCTS IN MADURAI CITY

Abstract

Dawn of civilization has witnessed the usages of cosmetics and other allied product like perfumes of natural origin were generally used by priests and shrives in their houses. India said to be the country which can boost of variety of cosmetics in their advanced stages of preparation and application from time immoral with the advent of industrial revolution. The application of science becomes inevitable in almost all branches of industry and business. Even though beauty care and health care product industry is a prominent industry in India, it is also suffering from various draw backs. Most of the products are chemical products which is injurious to health and life In order to over-come this problem herbal products are of natural origin which will make human beings more energetic and healthy. The use of natural ingredients in personal and health care products has been practiced since time immemorial leading to increase use of herbs with accurate value.