DIGITAL HR: THE ROLE OF ARTIFICIAL INTELLIGENCE AND BIG DATA IN PERSONNEL MANAGEMENT
DOI:
https://doi.org/10.17605/Keywords:
Digital HR, Artificial Intelligence (AI), Big Data, HR-Analytics, Personnel Management, Talent Acquisition, Performance Efficiency.Abstract
This article analyzes the integration of Artificial Intelligence (AI) and Big Data technologies within the Human Resources (HR) management field. The primary objective of this research is to study the effectiveness of AI and Big Data in talent acquisition, performance appraisal, training, and employee retention. The paper discusses how these digital tools automate HR processes, enhance the quality of decision-making, and impact the organization’s overall efficiency. The study provides key trends and practical recommendations for HR professionals navigating the era of digital transformation.
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