LEGAL FOUNDATIONS OF PR PRACTICES IN THE DIGITAL MEDIA ERA: REGULATION OF ONLINE ADVERTISING, CONTENT DISTRIBUTION, AND PUBLIC COMMUNICATION
DOI:
https://doi.org/10.17605/Keywords:
Digital PR, online advertising law, copyright, data protection, GDPR, platform governance, defamation, transparency.Abstract
This article examines the legal foundations that shape public relations practices in the digital media era, with a specific focus on online advertising regulation, content distribution rules, and public communication standards. As digital platforms expand the speed and reach of information, PR practitioners face increasingly complex legal requirements involving transparency in sponsored content, compliance with intellectual property law, data protection obligations, and the prevention of defamatory or misleading communication.
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