DIGITAL MARKETING STRATEGIES FOR SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) IN UZBEKISTAN
DOI:
https://doi.org/10.17605/Keywords:
Digital Marketing, SMEs, Uzbekistan, Social Media Marketing (SMM), SEO, Mobile Marketing, E-commerce, Customer Engagement.Abstract
This paper explores effective digital marketing strategies tailored for Small and Medium-sized Enterprises (SMEs) operating within the rapidly evolving economic landscape of Uzbekistan. It analyzes the challenges SMEs face, such as limited budgets and expertise, and examines how leveraging platforms like social media marketing (SMM), search engine optimization (SEO), and local search marketing can significantly enhance their market reach and customer engagement. The study evaluates the impact of mobile marketing, given Uzbekistan's high mobile penetration, and provides practical recommendations for SMEs to optimize their online presence, measure campaign effectiveness, and achieve sustainable growth in the digital era. The findings underscore the critical role of data analytics and localized content creation in successful digital adaptation.
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