DIRECTIONS OF DIGITALIZATION IN UZBEKISTAN'S INSURANCE MARKET
DOI:
https://doi.org/10.17605/Keywords:
Digitalization, Uzbekistan Insurance Market, Online Channels, InsurTech, Automated Claims, Big Data, Artificial Intelligence, Digital Transformation.Abstract
This study investigates the key directions and implementation strategies of digitalization within the insurance market of Uzbekistan. It analyzes how the adoption of digital technologies, encompassing online sales channels, automated claims processing, and the use of big data and Artificial Intelligence (AI), is transforming the sector. The paper explores the impact of these initiatives on improving market efficiency, enhancing the customer experience, and increasing overall insurance penetration across the country. Furthermore, it identifies the primary challenges to full-scale digital integration, such as regulatory hurdles, technological infrastructure gaps, and the need for specialized human capital. The findings offer strategic insights for policymakers and insurance companies on accelerating digital transformation for sustainable market growth and alignment with global standards.
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