FERGANA VALLEY AS A TOURIST BRAND: STAGES OF FORMATION AND DEVELOPMENT
DOI:
https://doi.org/10.17605/Keywords:
Fergana Valley, tourist brand, tourism industry, cultural heritage, tourism potential, territorial development, ecotourism, historical monuments, innovative development, tourism infrastructure.Abstract
The Fergana Valley is the most ancient and rich historical, cultural, and natural resource territory of Uzbekistan. The stages of formation and development of this oasis as a tourist brand are gaining special importance in the modern era. With its unique nature, colorful culture and ancient traditions, the Fergana Valley is becoming an increasingly attractive area not only for domestic, but also for foreign tourists. Modern infrastructure, architectural monuments, natural beauty of the ground and the hard work of the local population are the main factors that are developing intensively in fully demonstrating the potential of tourism in the Oasis.
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