SPATIAL ORIENTATION "RIGHT-LEFT" IN ISLAMIC MULTIMODAL COMMUNICATION
Keywords:
Corporeality, spatial orientation, right-left, multimodal communication, metaphorical gesture, hierarchical relationship, fractality, Islamic preaching.Abstract
The paper examines the spatial orientation "right-left" as a form of expression of value asymmetry in Islamic multimodal communication. The study is based on the procedural logic of Islamic thinking, the theory of conceptual metaphor and the author's model of fractal reproduction of semantic structures. The material is video recordings of Muslim sermons and interviews with practicing Muslim women. It is shown that the difference between the right and left sides reproduces a hierarchical relationship between order and deviation in both institutional and personal speech. The body acts as a carrier of the semantic structure, maintaining the distinction between the permissible and the erroneous within the framework of a single cultural scheme.
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