THE IMPORTANCE OF ADVERTISING IN THE MEDIA HISTORY OF ADVERTISING

Abstract

Commercials have long been a part of our lives, in various media from television and radio to the Internet. They play an important role in the formation of consumer culture and can serve as a key to ensuring the financial success of any business. Video advertising has long proven its effectiveness. For example, if we look at the figures from the Brightcove study, 76 percent of consumers decided to buy a product or order a service after watching a video commercial. Or if we look at the Forbes study, where 90 percent of respondents said that commercials help them make the final decision to purchase a product.