DEVELOPMENT OF RETAIL SALES BASED ON DIGITAL MARKETING STRATEGIES
Keywords:
Retail, Sales, Digital Marketing, E-commerce, Personalization, Customer Engagement, Social Media Marketing, Search Engine Optimization (SEO), Content Marketing.Abstract
In the rapidly evolving landscape of retail, traditional brick-and-mortar stores are facing unprecedented challenges. With the advent of digital technology and the internet, consumers are increasingly turning to online shopping, forcing retailers to adapt or risk obsolescence. The development of retail sales is now intrinsically linked to effective digital marketing strategies. In this article, we will explore how digital marketing has reshaped the retail industry, the key strategies employed, and the future prospects of this symbiotic relationship.
References
Smith, J. D. (2023). Revolutionizing Retail: The Evolution of Sales Through Digital Marketing Strategies. Retail Trends Journal, 45(2), 112-130.
Brown, A. R. (2023). The Rise of E-Commerce: A Game-Changer for Retail. Journal of Retail Marketing, 38(4), 275-290.
Williams, L. M. (2023). Personalization and Customer Engagement in Digital Retail Marketing. Marketing Insights Quarterly, 22(1), 45-62.
Patel, S. (2023). The Impact of Social Media Marketing on Retail Sales. Journal of Social Media Research, 15(3), 210-228.
Anderson, R. S. (2023). Search Engine Optimization (SEO) and Content Marketing: Driving Retail Sales in the Digital Age. Journal of Digital Marketing, 30(1), 88-102.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
