CONCEPTUAL BASIS FOR THE USE OF INNOVATIVE METHODS OF THE INSURANCE MARKET IN THE DEVELOPMENT OF THE COUNTRY'S ECONOMY

Abstract

This article reflects the conceptual foundations for using innovative methods of the insurance market in the development of the country's economy, improving the prudential standards of the insurance industry, the results of research on the use of new innovative insurance products in the process of sharply increased competition in mass types of insurance, digitalization of insurance activities.