INTERFERENCE OF ADVERTISING ON THE CHANGE OF THE NORMS OF THE RUSSIAN LANGUAGE

Abstract

This article discusses the impact of advertising on changes in the norms of Russian written speech. To study the changes in the norms of Russian written speech, various articles that are published in the Republic of Uzbekistan from electronic journals, individual chapters of candidate dissertations, as well as fragments of various posters in Russian were analyzed.On this material, various errors in the norms of Russian written speech were revealed. The development of society, both at the global level and within the subculture, implies inevitable changes in the foundations and norms at all stages of formation, which determine this community as a unique segment of world globalization. Change, neglect and, in a sense, violation of linguistic norms can be considered as an indicator of the degradation of society while striving for world globalization, and, accordingly, development, which implies compliance with the high standards of this environment.