OMNI-CHANNEL MARKETING

Abstract

This article say about omnichannel marketing, which  includes physical (e.g. stores) and digital channels (e.g. websites).The goal of an omnichannel marketing strategy is to seamlessly integrate the customer experience across marketing touchpoints, providing messaging that is consistent with each prospect’s movement through the marketing funnel. An omnichannel strategy may give consumers the chance to find and purchase online, in-store, or a combination thereof - such as “buy online and pick up in-store”.