OMNI-CHANNEL MARKETING

Rakhmonova Maftuna Nabijan qizi; Xamroyev Doston D.; Saida Safibullaevna Beknazarova

Authors

Rakhmonova Maftuna Nabijan qizi Tashkent University of Information Technology named after Muhammad al-Khwarizmi, Student
Xamroyev Doston D. Student of Tashkent University of Information Technologies named by Muhammad Al- Khwarizmi, Tashkent, Uzbekistan
Saida Safibullaevna Beknazarova Tashkent University of Information Technology named after Muhammad al-Khwarizmi, Professor

Keywords:

omnichannel marketing, providing messaging

Abstract

This article say about omnichannel marketing, which includes physical (e.g. stores) and digital channels (e.g. websites).The goal of an omnichannel marketing strategy is to seamlessly integrate the customer experience across marketing touchpoints, providing messaging that is consistent with each prospect’s movement through the marketing funnel. An omnichannel strategy may give consumers the chance to find and purchase online, in-store, or a combination thereof - such as “buy online and pick up in-store”.

References

Omni-channel marketing, integrated marketing communications, and consumer engagement: A research agenda† Elizabeth Manser Payne University of Wisconsin–Whitewater, Whitewater, Wisconsin, USA James W. Peltier University of Wisconsin–Whitewater, Whitewater, Wisconsin, USA Victor A. Barger University of Wisconsin–Whitewater, Whitewater, Wisconsin, USA

www.marketingevolution.com

https://emarsys.com

https://www.researchgate.net