INTERFERENCE OF ADVERTISING ON THE CHANGE OF THE NORMS OF THE RUSSIAN LANGUAGE

Abstract

This article examines the influence of advertising on changes in the norms of Russian written language. The development of society, both at the global level and within the subculture, presupposes inevitable changes in the foundations and norms at all stages of formation, which define this community as a unique segment of world globalization. Change, neglect and, in a sense, violation of linguistic norms can be viewed as an indicator of the degradation of society with a simultaneous striving for world globalization, and, accordingly, development that presupposes compliance with the high standards of this environment.The relevance of the work lies in the need to investigate the levels of changes in the linguistic norms of the Russian literary language at the present stage of its development in the CIS countries, where it is deprived of the status of the state language; the causes and consequences of possible discrepancies and the study of the sources of destructive influence. Currently, the importance of maintaining the purity of the language lies not only in the conservative use of units included in explanatory and spelling dictionaries, but also in the possible codification of new elements.