CROSS-NATIONAL STATE OF AFFAIRS ON PERFORMANCE OF TOURISTS ATTRACTION A COMPARISON AMONG INDIA, SINGAPORE, AND THAILAND

Abstract

Asia witnesses immense prospects and potential for its economic sustainability through tourism industries. To engage tourism as the economic lever tourists understanding the tourist attraction is necessary.   The study intended to analyze all the tourist-attracting factors and how it influences the tourist in the decision-making. Destination attraction is the driving force for making the tourist perceive and explore. Since tourist expectations and desires are dynamic, all possible parameters for attracting tourists are pondered in the study. Furthermore, the study attempt to review substantial analysis approaches on tourist attraction by cross-comparison tourists' attractive places between India, Singapore, and Thailand. The cross-comparison is carried out through a web graph, where the 14 pillars for tourism performance of the three nations are taken into account. Pertinent data from websites, reports, and journals are subsequently collected and are analyzed in light of the objectives. The study finds that the overall performance of Singapore’s tourism industries is better than in India and Thailand. The study affirms that most tourist attracting sites in Singapore are man-built and have set up a standard benchmark. Respective statutory bodies are working closely with various stakeholders along with adopting strategies to improve the tourism industry's performance.