[1]
Saif Ali Jasim, Ahmed Ghaffar Hussein and Khalid Kadhim Mohammed 2023. PRODUCT AESTHETIC AND BRAND LOYALTY AS DRIVERS OF BRAND PSYCHOLOGICAL BRAND OWNERSHIP: AN EXPLORATORY STUDY OF THE OPINIONS OF A SAMPLE OF CUSTOMERS OF SMARTPHONE BRANDS COMPANIES. Galaxy International Interdisciplinary Research Journal. 11, 7 (Jul. 2023), 287–299.