BUSINESS INCUBATORS AND THEIR ROLE IN ACHIEVING ENTREPRENEURSHIP IN THE PRIVATE SECTOR: THE COCA-COLA COMPANY IN BABYLON AS AN EXAMPLE
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Abstract
This research sought to identify the extent to which the members of a research sample understood the topics of business incubators and entrepreneurship. It explains the role of business incubators in achieving leadership for the company. In addition to identifying the difficulties facing business incubators that prevent them from achieving leadership, the study population may consist of individuals working at the Coca-Cola Company in Babylon, which includes 1,000 male and female workers. A stratified random sample of the 10% of the working individuals was chosen. The study sample became 100 people, and when the questionnaire was distributed, it was 99 questionnaires being retrieved, and when the data was collected, it was found that there were two excluded forms, making the net number 97 items suitable for analysis and discussion. The researchers adopted the descriptive analytical method. Field data was collected through a questionnaire that was built and developed to measure the research objectives. It consisted of three axes. The first axis dealt with the difficulties facing Entrepreneurship, the second axis touched on services that support business incubators, and the third axis included entrepreneurs’ proposals to support business incubators. The Statistical Package for the Social Sciences (SPSS) program and the descriptive statistical methods were used to analyze the data, in addition to adopting the inferential method to measure the research objectives and test hypotheses. The research reached many conclusions, the most important of which are: All correlation coefficients are greater than 1%, and this is the evidence of the validity of the questionnaire items. The company is constantly studying the market situation in order to collect information about the marketing environment. The company is conducting research studies on any new production line it seeks to open in the future.
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