View of PRODUCT AESTHETIC AND BRAND LOYALTY AS DRIVERS OF BRAND PSYCHOLOGICAL BRAND OWNERSHIP: AN EXPLORATORY STUDY OF THE OPINIONS OF A SAMPLE OF CUSTOMERS OF SMARTPHONE BRANDS COMPANIES

Return to Article Details PRODUCT AESTHETIC AND BRAND LOYALTY AS DRIVERS OF BRAND PSYCHOLOGICAL BRAND OWNERSHIP: AN EXPLORATORY STUDY OF THE OPINIONS OF A SAMPLE OF CUSTOMERS OF SMARTPHONE BRANDS COMPANIES Download Download PDF